ABOUT THE PROJECT

This project was under the GoIbibo bus team at MakeMyTrip. It was around the idea of improving the experience of a user in booking bus tickets. Finding buses, seeing their details and then booking your bus as a process seems like a simple one but the data was showing the users were losing patience and dropping midway quite a lot of the time.

LEARNING ABOUT THE PLATFORM

APPLICATION MAPPING

Firstly the thing on board was to find out details about the platform and other similar platforms to understand all the features, figure out ways to reach certain features and how they interlink along with the platform.

BOOKING TICKET FLOW

Booking a ticket flow has many features and multiple steps which had to be planned.

DESIGN SCREENS

The screens were designs keeping in mind the flows decided before. Certain elements of the page were created to make sure that the user would understand the flow easily and know what to do to book their bus as fast as possible.
Most of the colours and fonts were part of the goibibo design system which are used here to make sure the bus flow was in the same design style as the whole website.

DETAILS ABOUT YOUR BUS

BOOKING A SEAT FLOW

REVIEW YOUR TICKET

CONCLUSION

The booking flow was made a lot simpler and step markings were added along the way to give a sense of where they are along with the flow. The feedback on the same was great with a lot higher completion rate than before. The user also caught more information with the green highlights is one of the data points we noted as well.