In between brewing coffee and going for runs I build systems and experiences which people (& designers) love to use

Samarth Nayyar

My craft

(01)

My design style

A designer who comes from a background of development, graphics and marketing. This helps me find a balance in the places I started with of visual perfection and the areas I developed into of business alignment; I believe empathy is important not just for the people who use the experience but also for the people who create the experience.

(02)

Working with AI

It started with panic panic panic AI is taking my job; now it has developed into AI can make things faster for me. I harness in processes with me being the vision behind the execution; this execution about AI is what excites me. Building those systems which make them work the way I want my team wants and a designer wants is what I specialize in!

(03)

Some tools I use

AI
ClaudeGemini
Design
FigmaAdobe IllustratorBlenderAdobe PhotoshopFramer
Animation
Adobe Premiere ProAdobe After Effects

Featured Work

Blink UX

The design system behind $100M+ in enterprise deals

Open
(01)
Design SystemsAIUX DesignResearch

Paytm Insider

0 to 50,000 paying users in one month

Open
(02)
Design Systems0→1A/B TestingResearchUX Design

About Me

I'm Samarth; a designer with 5+ years of experience who comes from a background of development and marketing. Funnily enough the first career choice was to code but then I told what I do in code is focusing more on how users use it; so I pivoted and what a pivot it was (Chandler, this is how you PIVOT!).

Since then I have spent my life designing clean and simpler experiences with a big focus on visual balance with UX. With time I have explored the operations behind designing these experiences and provide an expertise in design systems from a traditional sense but also with AI.

Samarth holding an iced coffee outdoors
5+Years of Experience
500M+Users Reached
$100M+Enterprise Deals Supported
5+Design Systems Created

Places that let me build things

Current
Past

Always up for a conversation about UX, design systems or AI-native tooling