AI Native Design System
Pitch demos were rebuilt from zero every time. As the sole designer, I built the system behind $500M+ in deals.
(01)
Design SystemsAI-assistedUX DesignResearch
7+ years fueled by home-brewed coffee 3 today and too many running shoes 1,284 km, I build things people (& designers) actually enjoy using.
Samarth Nayyar, Product Designer & Design Engineer
Featured Work
Paytm Chat
Users were leaving for Google Pay's chat. I designed pay-first chat for 100M+ users: drop-off fell from 34% to 12%.
(02)
UX DesignResearch
Paytm Insider
COVID wiped out live events. As lead designer on the pivot, I helped reach 50,000+ paying users in month one.
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Design Systems0→1A/B TestingResearchUX Design
My craft
My design style
I came up through code, graphics and marketing, so I sweat the pixels and the business goals together. I design for the people using it and the team building it.
100M+people reached by products I’ve shipped
Working with AI
It started as panic “is AI taking my job?” Now it’s my fastest teammate. I set the vision, AI speeds up the making, and I build the systems that let a whole team work that way.
About Me
I'm Samarth, a designer with 7+ years of experience who comes from a background in development and marketing. Funnily enough, my first career choice was to code, but I realized that what I cared about most in code was how people use it. So I pivoted, and what a pivot it was (Chandler, this is how you PIVOT!).
Since then I have spent my career designing clean, simple experiences with a big focus on balancing visuals and UX. Over time I have explored the operations behind designing these experiences, and I bring expertise in design systems, both the traditional kind and AI-native ones.
7+Years of Experience
100M+Users Reached
$500M+Enterprise Deals Supported
5+Design Systems Created
Places that let me build things
Current
Past
