Samarth Nayyar

Austin, TX

• Architected Voyage, an AI-friendly design system of 84,000 elements with white-label theming across 20+ client brands, cutting design turnaround time 50% for 5 design teams and 50+ designers.
• Directed AI-assisted prototypes in Claude Code, Dyad, and Figma for enterprise fintech workflows at Wells Fargo, JPMorgan Chase, and BlackRock. These demos won $500M+ in deals in one year, a sales result.
• Unified designers and engineers around 1 Storybook component library with documented specs, states, and patterns across 9 enterprise clients, cutting back-and-forth.

Austin, TX · Capstone Industrial Experience

• Led 3 designers and 2 developers, working with product managers and the business, on an AI-based digital doctor app that impacted 10,000+ medical service helpers.
• Established 1 design system in Figma and Storybook, scoped for current business needs and future leadership goals, with developer-ready components.
• Shaped the product vision and merged 4 services into 1 offering. Successful funding achieved.

Austin, TX · Summer Industrial Experience

• Pioneered the 0-1 design of an AI-ready, gamified travel product in 3 months, ending in developer-ready components.
• Orchestrated developers, business leaders, marketing, and visual designers (4 functions) in an agile setting around 1 design system.
• Cultivated brand positioning from 2 angles, product and social media, which set the visual direction.

Gurugram, India

• Drove research for Paytm Chat with 10+ current and 10+ lapsed users. Payment was the reason people opened a chat, and pay-first onboarding cut drop-off from 34% to 12% versus chat-first, a model competitors copied within 6 months.
• Built Paytm Chat's chat-payments primitives with 2 designers and 5 developers over 6 months, clearing legal, business, and management sign-off and shipping to 100M+ users.
• Spearheaded Insider Vibes, a 0-1 events platform with 3 user roles, onboarding 50,000+ paying users in month one at a 62% return rate. A test where 70% disliked QR codes on a moving background led me to same-wifi recognition and code sharing.
• Scaled 3 cross-platform design libraries and UI kits used by 250+ designers across 12 teams.

Gurugram, India · Moved into a new role

• Streamlined the bus checkout flow for 82M monthly users, delivering 72% faster checkout and 34% lower drop-off while keeping cross-sell revenue by changing when it appeared.
• Engineered 1 universal seat-selection system that adapted to 4 bus layouts instead of one-off screens.
• Designed illustrated airport cab instructions and A/B tested 2 versions, picking the winner with support-call data.

Gurugram, India · Internship

• Transformed a 60-feature merchant app for 1M+ non-technical users on low-power devices around the 2-3 features field research showed they used, delivering 14% faster feature discovery and lower support load.
• Delivered 100+ custom icons grouped by category for at-a-glance recognition without reading.

Remote · Part time during university

• Owned 1 design system for the KAI wearable's new brand and product, plus a desktop toolkit, and coded the website in Webflow, Framer, React.js, and Node.js.
• Championed the Indiegogo launch, designing the page and writing the content for a campaign that raised over $100,000.