Millennials carry disproportionate debt and low savings compared to older generations. So: teach people to build wealth.
Understanding the need
We spoke to students and young adults about loans, investments, debt, and how they learned any of it. They worried most about being beholden to repayment, or being taken advantage of. Their approaches to investing varied wildly.
No Single Source of Truth
Gap wasn't Education
Dave
Exploring options
We explored a range, from a board game to an educational app offering a safe space to talk about money. We built deliberately plain low-fidelity wireframes — keeping execution ugly so feedback landed on the idea.
Gamification Landed
Users liked the idea of a game but found the board game confusing and enormous in scope. The app tested better on two specific grounds: it was easy to learn and it reached more people easily. We kept the mechanic and threw away the format.
The learning flow is three actions — Learning → Answering → Feedback. Learning and answering are a quiz. But feedback is built to show what you need to work on while cheering you on for what you got right. Never a negative framing.
That's not softness. Our entire research finding was that people avoid this topic because they feel judged. A product that marked them down at every question would have rebuilt the exact problem it existed to solve.
A Palette that calms
Blue and dark blue, calm and professional; chosen specifically so people wouldn't drop off over the trust anxiety that money products carry. Type: Lato, across the whole platform.
Onboarding kept simple and playful, with questions to tailor the experience without overloading anyone up front. A homepage tying the parts together. A statistics-based profile so progress is comparable.
Post-feedback changes: navigation visuals, a better introduction to the stock practice flow, more context on onboarding questions, and section-level explanations to kill confusion.
© 2026 Samarth Nayyar