Projects and Case Studies

Projects and Case Studies

I've impacted over 10 million users through innovative products, harnessed user insights and competitive analysis to refine design strategies helping brands reach 500,000+ daily users, and orchestrated 5+ design systems across a diverse spectrum of products. Blending creativity with strategy to leave a lasting digital footprint has been my aim, check it out below:

I've impacted over 10 million users through innovative products, harnessed user insights and competitive analysis to refine design strategies helping brands reach 500,000+ daily users, and orchestrated 5+ design systems across a diverse spectrum of products. Blending creativity with strategy to leave a lasting digital footprint has been my aim, check it out below:

Featured Project

Planteria

Planteria

Merging plant care and technology seamlessly. Users nurture plants, track growth, and engage in a vibrant, user-driven community. A project designed to enhance your plant journey through nature-inspired innovation.

UX Design

UX Design

UX Design

UX Design

UX Research

UX Research

UX Research

UX Research

Prototyping

Prototyping

Prototyping

Prototyping

Animations

Animations

Animations

Animations

User Testing

User Testing

User Testing

User Testing

Interviewing

Interviewing

Interviewing

Interviewing

Industrial Project

PayTM Insider Vibes

PayTM Insider Vibes

The ultimate social platform where you can build and join vibrant communities of like-minded individuals. Engage in meaningful discussions, earn experience levels, and even participate in exciting community events through polls.

UX Design

UX Design

UX Design

UX Design

UX Research

UX Research

UX Research

UX Research

Prototyping

Prototyping

Prototyping

Prototyping

Animations

Animations

Animations

Animations

User Testing

User Testing

User Testing

User Testing

Interviewing

Interviewing

Interviewing

Interviewing

Research Paper

Divergent Minds, Convergent Design

Divergent Minds, Convergent Design

Many User Experience practitioners often quote Henry Ford: “If I had asked people what they wanted, they would have said faster horses.” We are going to dissect this and see how much value it holds.

Research

Research

Research

Research

UX Design

UX Design

UX Design

UX Design

Interviewing

Interviewing

Interviewing

Interviewing

Data Analysis

Data Analysis

Data Analysis

Data Analysis

Snapshot

Snapshot

Reimagining taking pictures. The pictures we take are massively impacted by the content we consume, bringing a solution that merges the gap of finding inspiration and implementing that inspiration.

UX Design

UX Design

UX Design

UX Design

UX Research

UX Research

UX Research

UX Research

Prototyping

Prototyping

Prototyping

Prototyping

User Testing

User Testing

User Testing

User Testing

Interviewing

Interviewing

Interviewing

Interviewing

Storewell

Storewell

Enhance grocery and food habits, helping users track purchases, reduce waste, and discover recipes. It addresses budget constraints for students and community food wastage concerns.

UX Design

UX Design

UX Design

UX Design

UX Research

UX Research

UX Research

UX Research

Prototyping

Prototyping

Prototyping

Prototyping

User Testing

User Testing

User Testing

User Testing

Interviewing

Interviewing

Interviewing

Interviewing

Research Paper

MoneyLingo

MoneyLingo

A project aimed at revolutionizing wealth management education. With a focus on accessibility and engagement.

UX Design

UX Design

UX Design

UX Design

UX Research

UX Research

UX Research

UX Research

Prototyping

Prototyping

Prototyping

Prototyping

User Testing

User Testing

User Testing

User Testing

Interviewing

Interviewing

Interviewing

Interviewing

Enhancing UX at MakeMyTrip: Bus and Cab Transformation

Enhancing UX at MakeMyTrip: Bus and Cab Transformation

During my internship at MakeMyTrip, I had the exciting opportunity to work on projects that aimed to improve the overall user experience on their platform

December, 2020

UX Design

UX Design

UX Design

UX Design

UX Research

UX Research

UX Research

UX Research

Making Things Easier for Merchants: My Internship at Airtel Payments Bank

Making Things Easier for Merchants: My Internship at Airtel Payments Bank

During my internship at Airtel Payments Bank, I had an exciting role within a team dedicated to making life simpler for merchants who use the platform.

UX Design

UX Design

UX Design

UX Design

UX Research

UX Research

UX Research

UX Research

Navigating the Educational Revolution: My Journey with Winuall

I had the incredible opportunity of an internship project at Winuall. Our mission? To make the transition from offline to online learning seamless.

UX Design

UX Design

UX Design

UX Design

UX Research

UX Research

UX Research

UX Research

Cultivating Hope: Empowering Adolescents Through 'Hope House'

This case study explores the collaborative project titled "Hope House," undertaken in partnership with a NGO based in Vellore, Tamil Nadu, India.

UX Design

UX Design

UX Design

UX Design

UX Research

UX Research

UX Research

UX Research

"Election Eye" - Ensuring Secure Voting

This case study delves into the collaborative project known as "Election Eye," a groundbreaking initiative conducted in partnership with the Tamil Nadu Police Department and the Government of India.

UX Design

UX Design

UX Design

UX Design

UX Research

UX Research

UX Research

UX Research

Group Alarm: Organized Mornings

Let me take you through a little project of mine called "Group Alarm." It all started with a tweet from a celebrity, who casually showed off their never-ending list of alarms on their phone

UX Design

UX Design

UX Design

UX Research

UX Research

UX Research

SAMARTH NAYYAR

SAMARTH NAYYAR

SAMARTH NAYYAR

SAMARTH NAYYAR